Quality Results Come From Quality People

Delivering successful outcomes for your organisation is at the core of our professional practice. Our Directors guide the ongoing development of the business and are active in every client account. They provide leadership to the broader team to deliver you:

  • Multi-layered perspectives – a blend of seasoned professionals and dynamic young talent ensures all bases are covered
  • Industry insight – experience across a range of industry sectors means we can quickly determine how to apply strategic communications to your unique context
  • Business and political savvy – deep understanding of commercial and political processes aligns programs to your business objectives
  • Trustworthy advice – expertise and sensitivity in guiding clients through high profile communications situations, including crises, instils confidence when you are under pressure
  • Influential networks – our team’s strong media relationships and active contribution to a range of industry forums and events connects you with people who can benefit your business.

Our people come from backgrounds spanning public relations, journalism, financial markets and government, in Australia, Asia, Europe and North America, bringing a depth and breadth of communications experience to every client strategy. Supporting the team is a network of specialist consultants and affiliates, providing our clients with niche expertise and extended geographical reach where required. We welcome the opportunity to introduce you to our team, so please contact us today to discuss how Sefiani can work with you. If this sounds like a team you want to join, please browse our current openings or contact us at careers@sefiani.com.au.

Meet Our Directors And Senior Specialists

Robyn Sefiani

Founder and Managing Director

Robyn established Sefiani Communications Group in 1999 with the goal of being a world’s best practice public relations firm, providing corporate leaders with highly effective communications counsel and services through a dedicated, personal approach.

With over 30 years’ experience, Robyn has advised some of Australia’s and the world’s leading companies in strategic communications and issues and crisis management. Prior to Sefiani, Robyn was President of the South Asia region of global public relations firm Edelman, and responsible for the company’s operations in Australia, Singapore and Malaysia and an affiliate network spanning 14 major cities in Asia-Pacific. She was also on the global Board of Edelman.

Robyn graduated with Distinction from Charles Sturt University. She is a Fellow of both the Australian Institute of Company Directors and the Public Relations Institute of Australia, and served for many years on the board of Special Olympics Australia.

RSefiani@sefiani.com.au

Justin Clark

Director

Justin leads Sefiani’s Financial Communications & Government Relations practice, and is a specialist in major financial transaction communications, M&As and IPOs, privatisations, infrastructure and community engagements projects

He also manages multi-stakeholder and government engagement projects, internal stakeholder engagement, and C-suite / Board-level communications and reputation management.

Justin has held leadership positions in both agency and client-side, including as Managing Director of FTI Consulting Australia, and has 20 years’ experience advising Australian and international businesses across Asia, Europe and the US. He has been responsible for developing and leading successful teams and projects that have built, transformed and safeguarded reputations of Australian and global businesses.

JClark@sefiani.com.au

Nick Owens

Director

Nick leads the firm’s Public Affairs and Investor Relations practices, providing strategic communications counsel to clients in the financial services, health insurance, energy, government and education sectors. He advises on issues and crisis management assignments across Sefiani’s client portfolio, and has a strong understanding of the interplay between government, industry and financial markets.

Prior to joining Sefiani, Nick held a senior role with a global public relations consultancy in Tokyo, working with multinational clients including General Electric, GE Capital, British Telecommunications, Microsoft, British Airways and Qantas. He previously worked in the media and public affairs team of Austrade, the export promotion arm of the Australian Government.

He obtained an Honours Degree in Physics at the University of Melbourne and a Graduate Diploma in Journalism from RMIT University.

NOwens@sefiani.com.au

Sarah Craig

Director

Sarah leads the Corporate Communications practice at Sefiani where she manages national stakeholder communications programs for blue-chip clients in the banking and financial services, retail, property and human capital sectors. Formerly a London-based financial analyst and institutional stockbroker, Sarah has 20 years’ international experience as a senior communications practitioner, specialising in financial and business communications, investor relations, brand reputation and employee communications.

Sarah’s seasoned communications counsel has supported some of Australia’s largest transactions, including: Qantas IPO; and ICI PLC’s sale of its Australian asset, Orica.  In recent years, she has managed IR programs for several large ASX-listed corporations, including Capral, McGuigan Wines, Thakral Holdings Group and Customers Limited.

Sarah has an SII certification in Investment Management, Securities and Financial Derivatives, UKSIP Investment Management.

SCraig@sefiani.com.au

KAREN DUNNICLIFF

Associate Director

Karen provides strategic communications and issues management counsel to professional and financial services clients, as well as the legal, health, accounting and finance sectors. Prior to joining Sefiani, Karen spent five years working in London for a global corporate communications and issues management network. Karen assisted international maritime, energy and offshore companies with media management involving some of the most sensitive issues facing these industries, including maritime piracy, environmental activism and industrial disputes.

TODD LOYDELL

Government Relations Lead

Todd possesses experience across of range of sectors in Community Engagement, Media and Government Relations, including major infrastructure projects. Prior to joining Sefiani, Todd was Head of External Affairs at the Special Broadcasting Service, which included responsibility for Government Relations and Community Engagement, and a team of seven engagement professionals. Todd also has experience within government, having worked for a range of members, ministers and Senators within the Howard Government in media and policy roles.

Senior Advisory Panel

In addition to our in-house team of talented consultants, we also work with a number of long-term trusted senior advisers. Our panel consists of specialists and experts from diverse industries and professional backgrounds and our clients have the benefit of access to their knowledge and expertise. These include:

MICHAEL SWANSON

Senior Advisor, Healthcare, Public Affairs and Market Access Specialist

Michael has a 25-year career in senior roles across Asia-Pacific within global pharmaceutical companies. He has extensive experience leading public affairs, policy, communications, brand management, health economics and advocacy functions building strong relationships with key stakeholders across political, industry, media and health services sectors.

MAZ KHAN

Senior Advisor, Research – Healthcare and Life Sciences

Maz has an in-depth understanding of healthcare markets in Australia and New Zealand, Asia, the Middle East and UK developed over 25 years. He has particular expertise in market research and its execution across the pharmaceutical, biotechnology and medical device sectors and has managed research projects & teams for therapeutic areas including oncology, CNS, cardiovascular, rheumatoid arthritis, osteoporosis and women’s health among others.

JANE KEELEY

Healthcare Communications, Community Relations and Digital Specialist

Jane is a healthcare, community relations and digital specialist at Sefiani. Formerly an Associate Director of worldwide communications firm Kreab, and the Director of Communications at NSW Ministry of Health, Jane provides more than 10 years of media experience.

Jane was responsible for securing television show ‘Border Security’ in her position as Media Director for the Australian Customs and Border Protection Service. She has previously worked at the Australian Taxation Office as Senior Media Adviser.

HAROLD SHAPIRO

Senior Adviser, Investor Relations

With over 40 years of stockbroking experience in Australia, South Africa and the United States and as founder and former Managing Director of Shaw Stockbroking, Harold has a wealth of expertise in capital markets. He was voted Stockbroker of the Year and a Member of the Australian Stockbrokers’ Hall of Fame by the Australian Stockbroking Foundation in 2009.

With his vast knowledge and experience in capital markets, Harold is well placed to assist clients seeking to connect with institutional fund managers, stockbrokers & research analysts.

ROBERT LUTTRELL

Crisis and Issues Management Specialist

Robert Luttrell is an independent corporate communications consultant who has worked with Sefiani on a number of projects dating back to 2003.

A lawyer by training, Robert has over 25 years’ international experience in issues & crisis management, investor relations and media training.

Prior to establishing his own consulting practice, he was Director of Issues & Crisis Management at Edelman and at The Rowland Company and before that Head of Corporate Affairs at Prudential, the UK insurer.

JANE JORDAN

High-Stakes Communication, Expert Facilitation

An award winning communication management consultant, Jane has international experience spanning 30 years in high-stakes communication. She is the author of the highly acclaimed book, The Four Highly Effective Stages of Crisis Management: How to manage the media in the digital age, featuring Jane’s groundbreaking approach to crisis management which Sefiani clients have access to.

As a Master Trainer and Coach, Jane achieves unrivaled results from adult learners, and as a facilitator, she is a dynamic, flexible and pragmatic leader and approaches everything she does with a great deal of flair, enthusiasm and passion.

JILL COLLINS

Travel & Tourism Specialist

Jill Collins is a senior specialist who advises companies in the travel and tourism industry on strategic and creative responses to their communications issues. Over the past 10 years Jill has played a significant role providing senior counsel and communications strategy for a number of Sefiani’s travel and tourism clients.

With more than 20 years’ experience in marketing and corporate communications and issues management, she has worked in both local and global markets, across a range of tourism clients including Destinations, Online Services, Aviation, and Hotels. Jill spearheaded Hamilton Island’s on-island communications campaign for Best Job In the World and the PR program for Oprah Winfrey’s visit to the island, and previously worked with global communications firm Edelman, where she managed their Tourism Practice from the Chicago head office, and was Managing Director of the Australian arm.

DIANNE DAVIS

Marketing Strategy and Brand Adviser

Dianne’s strategy and marketing career spans more than 25 years in Australia, New Zealand, the UK and Europe. She has built a reputation within the Australian market as one of the foremost practitioners in professional and financial services marketing – with specialist expertise in marketing strategy, business development and branding. Dianne has consulted to many of Australia’s and the world’s leading professional and financial services organisations on marketing and brand strategy, including KPMG, PricewaterhouseCoopers, Ernst & Young, Deloitte, Commonwealth Bank, St.George Bank and Computershare.

Dianne has worked closely with Sefiani for a number of years, especially in the areas of brand differentiation and marketing strategy for professional service firms.

SIMONE ELLIS

Strategy and Planning Specialist

Simone Ellis is a broad scope communications strategist who integrates her deep experience in PR with extensive advertising, experiential and digital expertise.

Simone played a central role in the R&D and promotion of Lovemarks, a celebrated brand manifesto that Advertising Age named as “one of the top 10 ideas of the decade.” Lovemarks restored Saatchi & Saatchi to its position as a global creative powerhouse and generated more than US$1.8 billion in new business for the agency.

Simone has also been responsible for strategy on several award winning Australian campaigns, including Virgin Australia’s “4320 in LA” for Droga 5, which won a gold Lion at the Cannes Advertising Festival and a D&AD Yellow Pencil.

SONIA ZAVESKY

Media Trainer

Sonia provides media and presentation skills training and advice to a wide range of clients in the corporate, government and community sectors.

A former ABC radio journalist and news executive, Sonia covered NSW and federal politics, before moving to Europe as a freelance journalist.

She has experience in managing organizational reputations, both in Australia and globally. Sonia has a passion for designing and delivering training that supports strategic organisational and communication goals.

KEITH PEEL

Financial Advisory Specialist

Keith Peel is professional trainer, coach and communications consultant with a particular focus on financial and professional services. His working relationship with Sefiani began at the agency’s inception in 1999.

Keith spent ten years as the Head of Best Practice at the Commonwealth Bank, and specialises in branding, communication and thought leadership for professional services.

His passion lies in helping financial advisers build their reputation as trusted advisers. In 2015, he published a book, “It’s not about the money”, based on research and interviews with 25 of Australia’s most respected and awarded financial advisers about how they create value for their clients.