Quality Results From A Talented Team

Our people come from backgrounds spanning public relations, journalism, financial markets and government, in Australia, Asia and Europe, bringing a depth and breadth of communications experience to every client strategy. Supporting the team is a network of specialist consultants and affiliates, providing our clients with niche expertise and extended geographical reach where required.  Delivering successful outcomes for your organisation is at the core of our professional practice. Our Directors guide the ongoing development of the business and are active in every client account. They provide leadership to the broader team to deliver you multi-layered perspectives, industry insight, business and political savvy, trustworthy advice, and influential networks.

Our People

Robyn Sefiani

Chairman and CEO

Nick Owens


Sarah Craig


Kurt Graham

Senior Account Director

David Radestock

Senior Account Director

David Bass

Senior Adviser, Technology & Telco

Nicole Schulz

Head of Brand Engagement

Nicole Thurston

Creative Director

Georgia Bennett

Account Director

Danielle Mathias

Senior Account Manager

Julia Hoy

Senior Consultant

Shannon O’Mara

Account Executive

Fiona Stanich

Account Executive

Madelyn Matthews

Account Executive

Tina Peng

Finance and Operations Manager

Senior Advisory Panel

In addition to our in-house team of talented consultants, we also work with a number of long-term trusted senior advisers. Our panel consists of specialists and experts from diverse industries and professional backgrounds and our clients have the benefit of access to their knowledge and expertise. These include:

Sean Aylmer

Sean Alymer

Senior Journalist and Economist


Sean is the former editorial director of Fairfax where he was the most senior journalist for The Australian Financial Review, The Sydney Morning Herald and The Age. With his sharp news sense, Sean is one of the country’s leading content specialists and is also the voice of the Fear and Greed business news podcast, every weekday morning from 6.30am. He also led the digital transformation of Fairfax prior to its acquisition by Nine.

Christine Heard

Media Interview Skills Trainer …………. ………… ………………………


With a background as a journalist and communications specialist at the ABC, SBS and various private news organisations spanning more than 20 years, Christine is an accredited media trainer, and is well-placed to guide clients in preparation for interviews, message development, handling tricky questions and responding to crises.

Jane Jordan

High-Stakes Communication, Expert Facilitation


An award winning communication management consultant, Jane has international experience spanning 30 years in high-stakes communication. She is the author of the highly acclaimed book, The Four Highly Effective Stages of Crisis Management: How to manage the media in the digital age, featuring Jane’s groundbreaking approach to crisis management which Sefiani clients have access to.

As a Master Trainer and Coach, Jane achieves unrivaled results from adult learners, and as a facilitator, she is a dynamic, flexible and pragmatic leader and approaches everything she does with a great deal of flair, enthusiasm and passion.

Harold Shapiro

Senior Advisor, Investor Relations


With over 40 years of stockbroking experience in Australia, South Africa and the United States and as founder and former Managing Director of Shaw Stockbroking, Harold has a wealth of expertise in capital markets. He was voted Stockbroker of the Year and a Member of the Australian Stockbrokers’ Hall of Fame by the Australian Stockbroking Foundation in 2009.

With his vast knowledge and experience in capital markets, Harold is well placed to assist clients seeking to connect with institutional fund managers, stockbrokers & research analysts.

Robert Luttrell

Crisis and Issues Management Specialist


Robert Luttrell is an independent corporate communications consultant who has worked with Sefiani on a number of projects dating back to 2003.

A lawyer by training, Robert has over 25 years’ international experience in issues & crisis management, investor relations and media training.

Prior to establishing his own consulting practice, he was Director of Issues & Crisis Management at Edelman and at The Rowland Company and before that Head of Corporate Affairs at Prudential, the UK insurer.

Sandy Belford

Brand strategy and identity specialist


Sandy is an independent branding consultant with over 30 years’ experience consulting in brand strategy and brand identity, initially in London and, for the last 17 years, as a director of Principals branding agency in Sydney. He has twice worked client side, as corporate communications manager for international manufacturing firms in the UK. In Australia since 1998, he has worked with some of Australia’s leading marketing professionals on some of their most complex brand challenges and led award-winning branding projects for consumer and business-to-business brands in financial services, government (federal, state and local), universities, professional services and not-for-profits.

Dianne Davis

Marketing Strategy and Brand Adviser


Dianne’s strategy and marketing career spans more than 25 years in Australia, New Zealand, the UK and Europe. She has built a reputation within the Australian market as one of the foremost practitioners in professional and financial services marketing – with specialist expertise in marketing strategy, business development and branding. Dianne has consulted to many of Australia’s and the world’s leading professional and financial services organisations on marketing and brand strategy, including KPMG, PricewaterhouseCoopers, Ernst & Young, Deloitte, Commonwealth Bank, St.George Bank and Computershare.

Dianne has worked closely with Sefiani for a number of years, especially in the areas of brand differentiation and marketing strategy for professional service firms.