Robyn established Sefiani in 1999 with the goal of being a world’s best practice public relations firm, providing corporate leaders with highly effective communications counsel and services through a dedicated, personal approach.
With over three decades’ experience, Robyn has advised some of Australia’s and the world’s leading companies in strategic communications and issues and crisis management. Prior to establishing Sefiani, Robyn was Co-President of Edelman Asia-Pacific and spent 12 years with the firm where she was also a director on the global Edelman board.
Robyn was named Australia’s PR Leader of the Year and Sefiani was named PR Agency of the Year, Midsize at the 2022 CommsCon Awards.
Robyn graduated with Distinction from Charles Sturt University where she obtained a Bachelor of Arts (Communication). She is a Fellow of both the Australian Institute of Company Directors and the Public Relations Institute of Australia, and served for many years on the board of Special Olympics Australia.