Sectors

Financial Services and FinTech

With a well-developed and solid reputation in the banking, insurance, FinTech and financial services sector, we’ve developed a deep and broad understanding of this field, and are well appraised of regulatory and legislative developments, as well as changing consumer behaviours.

Professional Services

We have a highly developed expertise in helping firms and organisations in the legal, accounting, and engineering professions with their unique set of communications needs. We know how to position and build professional services brands, and establish carefully positioned thought leadership platforms to raise awareness and authority to support their business growth.

Property

We assist major Australian and Asian commercial and residential property developers, real estate fund managers and commercial property services companies with their new development projects, secure opportunities to communicate with target investors, and demonstrate their expertise in commercial property management services.

Infrastructure and Engineering

Sefiani is experienced in advising clients in the infrastructure and engineering services sectors, where communications have to address a diverse mix of stakeholders including Government, community and corporate partners. We understand how effective communications can drive thought leadership in public and political spheres and support commercial objectives.

Mining and Mining Services

We work with mining and mining services companies to articulate strategy and financial performance to demanding investors. We appreciate the unique challenges that mining industry clients face, and the complex regulatory and global market environment in which they operate.

Retail

Sefiani has worked with some leading international and Australian retail brands, and shopping centres. From communicating directly to consumers, to launching new brands or protecting the reputations of established brands, our team has the experience necessary to provide communications counsel that supports brand-building and, ultimately, sales growth.

Government and Public Sector

We support government and public sector organisations with complex perception and communications issues. This includes raising awareness of initiatives, shaping reputation and engaging with varied stakeholders. Sefiani is a registered lobbyist firm and a number of our staff have direct experience working in public sector organisations or in a political context.

Travel and Tourism

For more than a decade, we have worked with clients in the travel and tourism, aviation, cruise and hotel industries, including major Australian destinations, global online travel companies, a leading Middle Eastern airline and one of Australia’s largest online travel insurance businesses. Through this experience, we have an enviable insight into the entire sector and understand the issues at play and the constantly evolving travel behaviours and trends.

Not-for-profit

The Sefiani team is passionate about giving back, and we actively seek not-for-profit causes that we can lend our support to. We have provided pro-bono and investment-matched assistance to numerous organisations including Australia for UNHCR, Special Olympics Australia and the National Centre for Indigenous Excellence.

Education

Sefiani has worked with a number of educational institutions, including the largest vocational education and training provider in the southern hemisphere, as well a number of public and public schools and high-profile tertiary institutions. Our expertise in this sector covers both raising brand awareness to increase enrolments, as well as helping these bodies manage sensitive issues and crises that have the potential to cause reputational harm.