We have longstanding expertise in helping firms and organisations in professional services professions with their unique and often-complex communications needs. We play to our clients’ strengths, positioning directors and partners as thought leaders in their fields of expertise. Sefiani has a strong track record in working with clients, journalists and creatives to create thought-provoking media coverage and digital content to lift share of voice, increase brand understanding and engagement amongst key audiences, and pull ahead of competitors. For example:
- Enhancing brand positioning to differentiate each firm from their competitors, building strong and distinctive brand reputations
- Establishing carefully-considered thought leadership platforms to raise awareness and authority in key business areas to support each firm’s growth
- Landing interviews for key spokespeople and subject matter experts in the daily news agenda, building up the public profile of prominent executives
- Producing content tailored to each channel and its specific audience, ensuring every piece of communication will resonate with the target stakeholder.