CHALLENGE: Drive awareness of the rebrand of TheFork, formerly known as Dimmi, to Australian diners, positioning them as the ‘go-to’ restaurant booking platform and as a thought-leader in the industry.
STRATEGY: We created an event concept that incorporated the Fork’s 2019 global dining trends within an immersive dining experience. Local case studies provided a local angle. TheFork was positioned as the expert in online booking platforms by having TheFork Managing Director speak to the trends during the event. The intimate dinner was hosted by MC James Kerley, and featured a bespoke menu curated by Automata’s Clayton Wells.
IMPACT: Attendance of over 20 key food and lifestyle media and influencers. On the night, guests captured and shared more than 100 socials posts:
- 68% posts tagged @theforkau
- 48% used #theforkau
- 5% of posts mentioned the dining trends
Media and influencers continued to reach out for commentary around the dining trends and TheFork.