Launching a Working Capital Report
Still from video - image of Jason Ireland

OUR BRIEF: Each year, our corporate advisory client McGrathNicol releases a comprehensive Working Capital Report for Australia. Sefiani’s role is to generate maximum media and social media coverage through media interviews, byline articles and developing video content for McGrathNicol’s LinkedIn, Twitter channels and website content.

OUR RESPONSE: To accompany the release of the Working Capital Report, Sefiani managed the production of a video interview with McGrathNicol’s two report leaders. The Working Capital Report positions McGrathNicol’s Advisory practice as a national thought leader in helping companies set themselves for success. Top tier media coverage was achieved across all target media titles and video content was well received by clients and viewed more than 12,000 times on LinkedIn.