CHALLENGE: Sefiani was appointed by challenger brand CrowdStrike, a global leader in cloud-based cyber security, to boost awareness of its brand and differentiated offering as well as build its reputation in Australia through thought leadership.
STRATEGY: Sefiani’s first media engagement plan consisted of profiling CEO George Kurtz and its mid-year threat report simultaneously, leveraging our strong media contacts. We have an always-on press office and ‘news jacking’ approach. This includes seizing covid and the increase of cyber breaches, securing comment in top tier media on Covid-themed phishing campaigns, the Covid tracing app and the Prime Minister’s cyber threat announcement in June.
IMPACT: CrowdStrike’s leadership profile has been built and strengthened in the Australian market beyond the technology pages, with our success now seeing sees top-tier and tech trade journalists coming to us for CrowdStrike commentary.
Sefiani has exceeded media coverage KPIs by 350% securing CrowdStrike’s leading SOV position among competitors in Australia in the June 2020 quarterly report.