Taylor is a dynamic, creative and strategic communicator with over nine years’ experience, passionate about bringing brands to life through owned and earned media. Her experience ranges across a number of sectors – including financial services (Westpac), tertiary education (Charles Sturt University), major events and tourism (Vivid Sydney) and NGOs (National Child Protection Week). She brings a proven track-record of innovative and results-driven campaigns to Sefiani, having worked in both agency-side and in-house roles. As Content Director, Taylor leverages the power of engaging content to speak directly to audiences – landing the right message, at the right time, on the right channel, to the right person. She specialises in content strategy, integrated marketing, stakeholder management and media partnerships. Taylor holds a Bachelor of Communication and Media Studies (Journalism and Advertising and Marketing) from the University of Wollongong.