With four years’ agency experience, Shannon works across a number of corporate and consumer accounts, covering strategic and creative communications. Her experience includes working with industries in financial services, education, not-for-profit, health, technology, professional services and food and beverage.

Shannon is a passionate storyteller and enjoys unearthing earned and owned opportunities for clients to shine. She has a strong foundation in media relations and integrated campaigns, building thought leadership platforms for clients, and developing website and social content. She enjoys managing Sefiani’s internship program and leads the agencies Wellbeing program.

Shannon was named highly commended “Best New PR Talent” at CommsCon 2021 awards. She joined Sefiani after completing a double degree in Public Relations and Business at Charles Sturt University.