Sam is an integrated communications specialist with extensive experience in public relations and content creation for social and digital media. He has a background working with technology and financial services clients such as Oracle NetSuite, SiteMinder, GitHub, Procore and Valiant Finance. Prior to Sefiani, Sam worked at global tech agencies Archetype and Hotwire.
Clients know Sam for his ability to work calmly under pressure and think strategically about bringing a story to life through traditional and social media and owned channels.
Sam holds a Bachelor of Communications from the University of Technology Sydney and is LinkedIn and Sprinklr certified (for paid social and strategy).