With more than 20 years as an agency leader, Mandy has a proven track record as a strategic advisor and partner to businesses that are leaders, transformers and disruptors. Her work has spanned complex regulatory and legislative change programs, behaviour change campaigns, consumer product recalls, brand activations, occupational health and safety issues and reputational damage. Mandy’s skills in stakeholder management and risk mitigation are complemented by her creative approach to consumer engagement and brand building.
As a business leader, Mandy is known for building people-centric agencies that are united around purpose. She is passionate about fostering the best talent in the industry and creating a workplace that enables all individuals to achieve their full potential.
Mandy joined Sefiani from Hill+Knowlton Strategies Australia where, as CEO, she led the agency through three years of growth and transformation. Prior to Hill+Knowlton, she was managing director of Sibling, a purpose-built integrated agency in WPP dedicated to Westfield and before that founded and led Fuel Communications, now within Herd MSL.
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