Amy Boyce

Account Director

Amy is a deliverables-focused communications professional with nine years’ experience and a strong track record working with clients in both business and consumer settings. At Sefiani, Amy works with global and local clients in the financial services and sustainability sectors, applying her media relations and content creation skills to building positive profiles for businesses and their leadership teams.

Prior to Sefiani, at financial services firm Madden Assoc., Amy led thought leadership and brand positioning for clients including global asset manager PGIM and financial advisory firm Crestone Wealth Management among others. Amy also has experience working with industry and regulatory bodies, supporting the transition from the Financial Ombudsman Service to the external dispute resolution scheme AFCA. Amy’s communications experience also spans consumer, not-for-profit and healthcare sectors. She worked on consumer PR programs for Honda and LG while at global firm Hill + Knowlton Strategies and prior to that held in-house roles at Children’s Cancer Institute and Scentre Group.

Amy holds a BA Communications majoring in Journalism from The University of New South Wales.