Alice Spraggon

Head of Editorial Content

Alice is Head of Editorial Content at Clarity Global Group, Sefiani’s parent company. Based at Sefiani in Sydney, she leads on building strategies and developing written content that positions brands as thought leaders.

With around ten years’ international experience, Alice worked in Clarity’s communications team in its London office for three years, before moving to Australia in 2021 and joining Howorth, part of Ogilvy PR, as Client Partner. At Ogilvy PR, Alice led communications teams for Microsoft, Twitter and SAP and supported communications strategy and content creation for American Express.

Alice has worked across a variety of B2B sectors with companies of all sizes, and her sector specialisms are cybersecurity, enterprise technology, SaaS and FinTech.

Alice has a BA (hons) degree in History from the University of Warwick in the UK.

Alice Spraggon, Head of Editorial Content