Media training

Our media training program is conducted by a specialist trainer, designed to give participants the ability to develop and refine messaging to be used in a media interview. Over the course of the training, spokespeople will be shown techniques for preparing ahead of speaking with a journalist and tools for handling difficult questions in an interview.

We offer our spokespeople strategic insight into creating quotes that are ‘newsworthy’ and offer guidance on techniques for each media platform, e.g. TV, radio, print and online.

If preferred during the Covid-era this training can be conducted successfully from remote locations

To find out more about our media trainer, read more here about her position on our Senior Advisory Panel.