woman laying on grass with eyes closed, hand in hair

CHALLENGE: Henkel Beauty Care is a global leader in hair, body, skin and oral care with well loved brands like Schwarzkopf in its portfolio. The company is making strides in sustainability, but brands are struggling to make it tangible with consumers.

STRATEGY: Starting with over 25 stakeholder interviews across the company, Sefiani identified key issues to be addressed to ingrain sustainability at all levels and in all functions. Sefiani is currently partnering with parent brand Henkel Beauty Care, along with core product brands Schwarzkopf, Gliss, Shauma and Taft, to integrate sustainability into brand purpose, define how each brand contributes to the organisation’s overarching vision, and develop the strategic impact each brand has on people and planet – making it tangible and meaningful for consumers. The final step is to build internal capability including upskilling other agency partners.

IMPACT: The issues and blockers identified have been cascaded across senior leadership with plans to take forwarded key recommendations. Brand partnerships and capability building is still in progress.