CHALLENGE: Federation Asset Management is a leading investor in alternative assets, renewable energy and real estate. Sefiani was appointed to launch Federation in 2018, support multiple capital raisings and manage multi-stakeholder communications around high profile acquisitions and investments.
STRATEGY: Sefiani focused on using key milestones for the fund to generate news coverage in top-tier Australian media outlets. And also introduced Federation principals to key journalists in their relevant sectors.
IMPACT: Sefiani was able to drive awareness of Federation and support its capital raising activities and investments. We helped ensure that Federation was front of mind for journalists in relevant sectors like renewable energy, real estate and private equity.