Expertise & Sectors


Issues and Crisis Management

Our clients tell us their greatest need during a crisis or emerging issue is trusted counsel and a safe pair of hands, and that’s exactly what we offer. A good adviser anticipates risks and pitfalls, plans for most likely scenarios, and develops messages for media and stakeholders as the issue or crisis unfolds. Sefiani has guided clients in Sydney Australia and across the globe through significant and complex crises in numerous sectors including heavy industry, financial markets and education.

Corporate PR and Communications

Brand and reputation are an organisation’s fundamental assets. We understand the role of communications in protecting, nurturing and growing these assets. We work as an extension of our client’s team to deliver strategic and integrated communications services tailored to specific business needs, including securing media opportunities off the daily news agenda, building a carefully positioned thought leadership platform and developing compelling content for owned, earned and digital platforms.

Financial Communications

Financial markets and shareholders need timely and credible communications from companies that clearly articulate the strategies in place that drive growth and, ultimately, shareholder value. With specialised knowledge of the financial communications landscape, and the compliance obligations of listed firms, we guide our ASX-listed clients in their communication with business media, commentators, shareholders, analysts and fund managers through a range of tailored content and communication strategies.

Digital and Social Media Strategy and Amplification

We reach corporate audiences through a range of digital and social media platforms, and each activity is amplified for further reach. Our team creates a strategy based on the business brief. The outputs of a digital and social media strategy often include engaging video content, native advertising, mobile apps, podcasts, SEO and SEM support, as well as crafting thought leadership blogs and launching online forums.

Government Relations and Public Affairs

Sefiani is a registered lobbying agency, and we are authorised to facilitate representations to government officials. In guiding clients through the political communications landscape, we draw on our deep knowledge of government structures, processes and protocols to ensure they have a voice. Likewise, we help community groups through public awareness campaigns to raise advocacy around contentious issues and to build momentum for positive change.

Media Interview Skills Training

We ensure our clients and their key spokespeople are well equipped to face the media and deliver a strong piece to camera for branded content. We conduct media interview skills training to prepare executives for direct contact with media, whether it’s live broadcast, a phone interview or a coffee with a journalist, commentator or influencer.

Cross-Platform Solutions

Cross-platform solutions mean we can amplify one piece of content across multiple channels via video, native advertising, apps or podcasts.

Media Solutions

Sefiani offers a full range of media solutions including media strategy, channel planning, implementation planning, media buying, campaign optimisation, reporting.


Financial Services and FinTech

With a well-developed and solid reputation in the banking, insurance, FinTech and financial services sector, we’ve developed a deep and broad understanding of this field, and are well appraised of regulatory and legislative developments, as well as changing consumer behaviours.

Professional Services

We have a highly developed expertise in helping firms and organisations in the legal, accounting, and engineering professions with their unique set of communications needs. We know how to position and build professional services brands, and establish carefully positioned thought leadership platforms to raise awareness and authority to support their business growth.


We assist major Australian and Asian commercial and residential property developers, real estate fund managers and commercial property services companies with their new development projects, secure opportunities to communicate with target investors, and demonstrate their expertise in commercial property management services.

Infrastructure and Engineering

Sefiani is experienced in advising clients in the infrastructure and engineering services sectors, where communications have to address a diverse mix of stakeholders including Government, community and corporate partners. We understand how effective communications can drive thought leadership in public and political spheres and support commercial objectives.

Healthcare and Pharmaceuticals

Sefiani’s senior pharmaceutical and life-sciences team is ideally placed to advise companies on services ranging from healthcare communications, government affairs and policy development, to market access, TGA registration and counsel, disease awareness campaigns and CSR. We also provide counsel on PBS submissions and market research.


Sefiani has worked with some leading international and Australian retail brands, and shopping centres. From communicating directly to consumers, to launching new brands or protecting the reputations of established brands, our team has the experience necessary to provide communications counsel that supports brand-building and, ultimately, sales growth.

Government and Public Sector

We support government and public sector organisations with complex perception and communications issues. This includes raising awareness of initiatives, shaping reputation and engaging with varied stakeholders. Sefiani is a registered lobbyist firm and a number of our staff have direct experience working in public sector organisations or in a political context.

Travel and Tourism

For more than a decade, we have worked with clients in the travel and tourism, aviation, cruise and hotel industries, including major Australian destinations, global online travel companies, a leading Middle Eastern airline and one of Australia’s largest online travel insurance businesses. Through this experience, we have an enviable insight into the entire sector and understand the issues at play and the constantly evolving travel behaviours and trends.


The Sefiani team is passionate about giving back, and we actively seek not-for-profit causes that we can lend our support to. We have provided pro-bono and investment-matched assistance to numerous organisations including Australia for UNHCR, Special Olympics Australia and the National Centre for Indigenous Excellence.


Sefiani has worked with a number of educational institutions, including the largest vocational education and training provider in the southern hemisphere, as well a number of public and public schools and high-profile tertiary institutions. Our expertise in this sector covers both raising brand awareness to increase enrolments, as well as helping these bodies manage sensitive issues and crises that have the potential to cause reputational harm.

We are a leading strategic communications agency, issues management and government lobbying group serving clients in Sydney, Australia and worldwide.