Expertise and Sectors

Issues & crisis management

Issues & crisis management

Our clients tell us their greatest need during a crisis or emerging issue is trusted counsel and a safe pair of hands, and that’s exactly what we offer.

Financial Communications & FinTech

Financial Communications & FinTech

Sefiani has a strong track record in clients across the banking, lending, financial services, insurance and reinsurance sectors, using our specialist knowledge to navigate the financial landscape.

Government Relations & Public Affairs

Government Relations & Public Affairs

We draw on our deep knowledge of government structures, processes and protocols to ensure clients have a voice in the complex political landscape.

Digital & Social Media strategy

Digital & social media strategy

We reach corporate audiences through a range of digital and social media platforms, with each activity amplified for maximum reach.

Influencer engagement

Influencer engagement

We help clients gain traction with hard-to-reach audiences through the support of influencers, creating content that fits their respective brands and connecting and resonating with the desired audience.

Infrastructure, Property & Engineering

Infrastructure, Property & Engineering

We supports our clients to communicate the features of their latest development at every stage, never missing a chance to take their stakeholders on the project’s journey from start to finish.

Technology Communications

Technology Communications

Within our fast-growing technology practice, we combine the best of our experience in brand enhancement and protection with an innovative and knowledgeable tech-focused team.

Professional Services Communication

Professional Services Communication

Sefiani has one of Australia’ leading professional services practice, supporting some of Australia’s most renowned firms across law, accounting, engineering and management consultancy.

Change Communication

Change Communication

We know communication plays a critical role in successful business transformation and change management, specialising in adaptive communications for our clients.

Retail Communication

Retail Communication

Across the retail sector, our team provides communications counsel to support brand-building, shopper engagement and, ultimately, sales growth.

Disruptors

Disruptor

Sefiani has extensive experience helping international companies break through and establish themselves in the Australian market.

Education Communication

Education Communication

This is a sector we know inside out; we have advised some of Australia’s most prestigious educational institiutes on profile-building, thought leadership, and brand protection throughout issues and crises.

Corporate Communication

Corporate Communication

Brand and reputation are an organisation’s fundamental assets. We understand the role of communications in protecting, nurturing and growing these assets.

Investor relations, ipos & M&A

Investor relations, ipos & M&A

We are acutely aware of compliance obligations of ASX- listed companies, guiding our clients in all their communication needs, including financial calendar activities, IPOs and M&A transactions.

Not-for-profit

Not-for-profit

One of the Sefiani values is respect; meaning, we are passionate about giving back and actively seek not-for-profit causes to lend our support and expertise.

Travel & Tourism Communication

Travel & Tourism Communication

For more than a decade, we have worked with clients in the travel and tourism sector, offering communication guidance to some of Australia’s major travel companies.

Healthcare & Pharmaceuticals Communication

Healthcare & Pharmaceuticals Communication

Sefiani’s senior pharmaceutical and life-sciences team is ideally placed to advise companies on a range of communications in the pharmaceutical and healthcare communications.

Employee Communications

Employee Communications

We have experience in helping brands breathe life into employee communications, ensuring your most important stakeholders – your staff – receive the right messages at the right time.

Media Training

Media Training

We ensure our clients and their key spokespeople are well equipped to face the media and deliver a strong piece to camera for branded content. We conduct media interview skills training to prepare executives for direct contact with media, whether it’s live broadcast, a phone interview or a coffee with a journalist, commentator or influencer.

Crisis Control Room Exercise

Crisis Control Room Exercise

Sefiani’s Crisis Control Room exercise allows your team to test their response to a highly realistic crisis scenario, developed specifically for your business. We conduct a detailed simulation, testing your crisis response protocols and materials, ensuring your team is fully prepared if and when a crisis hits your business.