CHALLENGE: Sefiani is retained by Expedia Group to assist with public affairs and media relations advice to its government relations and corporate communications functions. Sefiani consultants are called upon to advise on Group responses to issues around competition law, consumer protection issues, taxation arrangements, as well as matters related to rise of short-term rental accommodation.
STRATEGY: Sefiani works closely with Expedia Group’s Australia-based government relations director and Singapore-based head of corporate communications. Sefiani also assists with high-level strategic counsel and monitoring of key issues related to tax, competition law and consumer protection issues.
IMPACT: Expedia Group is a well regarded stakeholder in the Australian tourism sector and federal and state political circles. These stakeholders often call on Expedia Group for views on changes to policy settings related to tourism, multinational taxation and consumer protection.