Launching social trading platform eToro in Australia

two men smiling

CHALLENGE: When the world’s largest social trading and multi-asset brokerage company launched in Australia, it appointed Sefiani to rapidly build its brand profile as well as build trust in the trading platform among investors and Australian regulators, through positive high-profile media coverage during and after the launch.

STRATEGY: Independent research was conducted into the trading habits of Australians, creating data-driven news relevancy for the company. For the launch, we organised an exclusive interview with the founder and CEO, to highlight why eToro was entering the market at the right time. Ongoing media outreach continued with research-based news releases and press pairings.

IMPACT: eToro’s key messages were carried in in 97% of all media coverage, with all articles either positive or neutral. Over 100 clips were recorded in the first 100 days, half of which covered the launch. Non-launch coverage was achieved in investor and tech focused publications.