CHALLENGE: Sefiani was appointed by challenger brand CrowdStrike, a global leader in cloud-based cyber security, to boost awareness of its brand and differentiated offering as well as build its reputation in Australia through thought leadership.
STRATEGY: Sefiani’s first media engagement plan consisted of profiling CEO George Kurtz and its mid-year threat report simultaneously, leveraging our strong media contacts. We continue to drive visibility of CrowdStrike through thought leadership reports, an always-on press office our story factory and ‘news jacking’.
IMPACT: CrowdStrike’s leadership profile has been built and strengthened in the Australian market beyond the technology pages, exceeding all agreed KPIs. CrowdStrike has said Australia (Sefiani) produces some of the best quality work and top tier media outcomes in its global agency network.