mobile phone in hand hospital in background

CHALLENGE: Brieana Rose (not her real name) suffered a major breach of privacy when a nurse took an explicit photo of her while under general anaesthetic in hospital. She had no legal recourse to have the image deleted. So she decided to speak out and call for new privacy laws to protect victims of intimate image abuse. Sefiani provided pro bono support to draw the matter to public and political attention.

STRATEGY: We approached two leading medical reporters to break the story while protecting Brieana Rose’s identity. A page was created to share her story, gather support and victims’ stories for use in lobbying efforts. Meetings were arranged with the NSW Attorney General and other parliamentarians where Brieana Rose told her shocking story and called for new privacy laws.

IMPACT: The campaign heightened public and political awareness of the issue of intimate image abuse, drew support from advocates, including the NSW Privacy