Positioning Bazaarvoice as the shopper’s champion

BazaarVoice employees winning an award. Two males and three females are pictured.

CHALLENGE: In order to differentiate Bazaarvoice from the growing number of consumer review and rating companies entering the Australian market, we focused on demonstrating Bazaarvoice’s undisputed market leadership in terms of brands and retailer networks, customer and geographic reach as well as its leading technology, including its ability to spot fake reviews, speed and personal service.

STRATEGY: Bazaarvoice is positioned as the shopper’s champion. Regular research is undertaken and shared with media to showcase the group’s insights on early trends in evolving shopping behavior. The research provides a solid platform for media releases, by-lined articles, Zoom-based retailer/brand events, Bazaarvoice-hosted award evenings, as well as profile opportunities for APAC MD, Kate Musgrove.

IMPACT: Regular positive media coverage is produced by retail and tech writers, positioning Bazaarvoice as a leader in shopper advocacy. Total reviews across Australian brands and retailers in the Bazaarvoice network have seen explosive growth, rising from 11.8 million in 2018 to a whopping 25.9 million in 2019. For two years in a row, Bazaar voice has has won the NORA Award for the Best User Generated Content Tool. Today, it works with eight of the ten most visited retail websites in Australia.