CHALLENGE: Allen & Overy (A&O) is a multinational law firm headquartered in London and is a member of the UK’s Magic Circle of leading law firms. It was the first global elite law firm to commence operations in Australia. Sefiani was engaged to develop a strategy to promote A&O’s brand in Australia and to raise the profile of the firm’s partners.
STRATEGY: Our strategy involved identifying current newsworthy topics and speaking to relevant legal affairs and business writers. We also used global thought leadership reports produced out of A&O in London and repurposed these to make them relevant for local partners to use in the local market.
IMPACT: Over the past ten years, our ongoing strategy has achieved high-profile coverage in top-tier business publications across Australia. We have also been successful in building strong relationships between A&O partners and key journalists, making A&O top of mind for relevant journalists stories.