CHALLENGE: Sefiani was engaged by the Australian Catholic University to help raise the profile of its research institute, Mary MacKillop Institute for Health Research (MMIHR). As a first step we launched a hard-hitting piece of research about the “hidden killer” that contributes to more than 31,000 deaths of Australian women each year: heart disease.
STRATEGY: Hidden Hearts: Cardiovascular Risk and Disease in Australian Women was launched in Canberra at Parliament House. In achieving wide reach for ACU’s research, we helped change the common misconception that heart disease is a men’s health issue. The hash tag #womenshearts was also used, motivating conversations through social media.
IMPACT: Our research launch resulted in Australia-wide and global media coverage, including in top tier publications and female targeted media such as Australian Women’s Weekly and MamaMia. The range of interesting findings covered in the report along with the use of a case study also meant that different angles of cardiovascular disease and its management gained exposure.