Sefiani wins Best B2B Campaign at Mumbrella CommsCon 2024 Awards

We are thrilled to announce that Sefiani has won at the prestigious Mumbrella CommsCon Awards 2024, securing Best B2B Campaign. This win marks a significant achievement for our team and reflects our commitment to excellence in strategic communication within the industry.

Best B2B Campaign – Helping Australia ‘Reimagine Legacy’ Ahead of the Nation’s Biggest Ever Intergenerational Wealth Transfer

Our winning entry, the Reimagining Legacy campaign for investment solutions provider, Generation Life, was an integrated campaign across earned, owned, and paid media. 

Australia’s ageing population means the country will soon see significant wealth being transferred, with $224 billion in inheritance expected to be passed between generations yearly from now until 2050. Findings from research unveiled 65% of Australians are confident they’ll leave a legacy for future generations – but only 14% have a plan on how to do so.

By assisting Australia’s Financial Advisers in reimagining legacy ahead of the nation’s significant intergenerational wealth transfer, we significantly amplified Generation Life’s products and thought leadership in the spotlight.

The integrated campaign achieved positive cut-through in the media, increased social media engagement and advertising reach – achieving a total campaign reach of approximately 35 million impressions.

Sefiani was also recognised in the following categories:

Finalist – Large PR Agency of the Year: This accolade acknowledges PR agencies with over 25 staff, evaluating various aspects including company ethos, industry impact, business performance, and case studies.

Finalist – Best PR Employer: This category celebrates top PR workplaces across the nation, assessing factors such as working environment, staff communications, career development, training opportunities, and company culture. We are immensely proud of our team at Sefiani for their dedication to nurturing a positive and supportive work environment.

As agents of change, these nominations further establish our track record of driving positive impact for a better future.

We extend our gratitude to the Mumbrella CommsCon Awards for this recognition and commend all industry peers for their outstanding contributions to the industry.

To read more about the work we are doing at Sefiani, please see links below: