14 Sep Sefiani supports the launch of ‘Directors for The Voice’
Sefiani supports ‘Directors for The Voice’, proudly joining 460 Australian directors from large and small organisations who have joined together to stand with the majority of Aboriginal and Torres Strait Islander peoples in voting ‘Yes’ to the Voice ahead of the 2023 referendum later this year.
Launched late August, the campaign comprised of full-page advertisements in the Australian Financial Review, The Australian, metropolitan mastheads and on social media. There are then being amplified through earned media editorial, interviews, op-eds and a LinkedIn campaign.
Headlined ‘The Voice; It’s Everyone’s Business’ it lists 460 names of directors who want to publicly support the Voice, with more continuing to join.
Ming Long, a non-executive director and the campaign’s co-organiser said, “It is rare for company directors to put themselves out there personally with such unity. Many individual directors feel deeply about this issue and have wanted an avenue to express their strong support in their personal capacity. Directors participating in the campaign are a highly diverse group representing the broader Australian community.”
The group includes Indigenous directors and diversity across gender, race, age, disability, sexual orientation, religion, socio-economic background, geographic location and political leanings. The directors are involved in industries ranging from social enterprises to listed and private companies, large and small businesses, and not-for-profit organisations.
“It is a true community coalition united in support of the Voice at a vital point in our nation’s future,” Ms Long said.
“This is our moment in history to set our country on a more inclusive course,” she said.
Commenting on the campaign Ms Long said: “We are extremely grateful for the pro bono support of Sunita Gloster AM who galvanised a team from The Monkeys part of Accenture Song, Carat, and Sefiani part of Clarity Global, in helping us bring this campaign to life,” Ms Long said.
Sefiani contributed to Directors for the Voice on a pro bono basis to help kick-start the campaign, with coverage appearing across the Australian Financial Review and ABC Radio National’s AM with Sabra Lane at launch, followed by widespread national radio and online coverage in the campaign’s first week.
To date, the campaign has reached a potential audience of more than 8.1 million Australians through earned media alone – not including the full-page advertisements it placed in newspapers nation-wide, or its significant reach on social media, bolstered by Sefiani’s advice on the LinkedIn campaign. One journalist described her LinkedIn as ‘awash’ with the campaign’s distinctive yellow creative, courtesy of The Monkees (part of Accenture Song) led by Sunita Gloster AM, and media buying from Carat – all of whom also contributed their support pro-bono.
When the campaign launched on Monday 28 August, the group was made up of 460 directors; at the end of September, it now has 1,860 company directors onboard – and counting.