Sefiani helps DoorDash say Kia Ora to New Zealand

In exciting news, our global food delivery client DoorDash said Kia Ora this week, announcing its regional growth and expansion into Wellington, New Zealand.

The Sefiani and Anthem teams ‘launched’ into action, pitching the story far and wide to mainstream and business press. Alongside national media engagement, the launch campaign also saw a number of high-profile New Zealand influencers promoting the arrival of DoorDash.

DoorDash is committed to empowering local communities, helping businesses thrive in the new economy and creating flexible working opportunities. We’re incredibly proud to be their partner.

Please see a copy of the media release below

DoorDash launches in New Zealand

DoorDash has arrived in New Zealand. The largest on-demand local commerce platform in the United States is launching in Wellington, expanding to New Zealand.

Since the company’s founding in 2013, DoorDash has expanded outside the United States to countries including Canada, Australia, Japan, and Germany. Each month, the platform connects more than 25 million consumers, with more than 550,000 local businesses and restaurants, in more than 7,000 cities. DoorDash brings together communities by connecting consumers with their favourite local and national businesses bringing ‘More to Your Door’.

Starting today, New Zealand can be added to that list, with DoorDash serving New Zealand’s foodie capital Wellington, along with adjacent cities Lower Hutt and Upper Hutt and neighbourhoods in Porirua and Johnsonville soon to follow. Using the DoorDash app, Wellingtonians can order from a variety of incredible local merchants including Mama Brown, The Ramen Shop, 1154 Pastaria, A Taste of Home, Zany Zeus, Boneface Brewing and many, many more.

Customers will also be able to access a variety of national brands on DoorDash, including Hell Pizza, Nando’s, Subway, Tank Juice, Taco Bell and Burger Wisconsin. Beyond food, locals can also order from a range of convenience and specialty stores, with more categories coming soon.

Vaibhav Vishen, who runs a popular Indian eatery in Wellington shared, “Having DoorDash in New Zealand brings in a huge opportunity for us as a restaurant. In a market that is heavily stretched between the pandemic and very few delivery options, it only makes sense for a new venture like Chaat Street by Vaibhav Vishen to launch itself on a globally known platform that is making its first entry in New Zealand. We look forward to a great start with DoorDash!”

General Manager of Australia and New Zealand Rebecca Burrows says DoorDash is excited to kick off its New Zealand operations in an area which has such a vibrant and exciting food scene. “We’re thrilled to offer locals unprecedented access to the restaurants, cafes and food spots they love, not to mention a growing number of retailers offering groceries and convenience items – everything from hair products to pet food.”

Burrows says there has been an overwhelming excitement about the launch from DoorDash’s new Wellington partners and the ‘Dashers’ (couriers) who make the deliveries.

“Our arrival in New Zealand also opens up exciting new earning opportunities for local residents. The Dashers who use our platform are stay-at-home parents, students, small business owners, and others who value the ability to flexibly earn supplemental income. They choose to dash because the platform allows them to work when, where, and how they want.”

“We can’t wait to bring DoorDash to more places in New Zealand as we strive to connect more communities one doorstep at a time,” she added.

In celebration of DoorDash’s New Zealand launch, new customers will enjoy 50 per cent off their first two orders and $0 delivery fee for their first 30 days. Head to to learn more.