13 Apr Brick Lane Brewing taps Sefiani for corporate and sustainability communications
Leading strategic communications firm Sefiani has welcomed new client Brick Lane Brewing, one of Australia’s largest independent brewers and a leader in sustainable brewing, to its client roster. Sefiani has been engaged to provide corporate strategic communications and stakeholder engagement to support Brick Lane Brewing’s expansion in Australia.
A pioneer in the fast-growing no and low-alcohol sector through its own Sidewinder brand, Brick Lane is committed to expanding the rapidly emerging category as Australians seek greater choice across drinks categories This comes at a time where the quality of no and low-alcohol products has improved markedly, enticing many to adopt healthier lifestyles whilst remaining in the category.
Brick Lane Brewing CEO and Co-Founder, Paul Bowker said, “Brick Lane’s strategy from the beginning has been to create Australia’s most advanced and sustainable brewing operations to support the growth of our own brands, being Brick Lane, Sidewinder, Sunsetter and Someday, as well as providing an option for other breweries to take advantage of our brewing capacity. By creating a hub for brewing in Australia, we can make an invaluable contribution to the growth of the sector and ensure consumers have access to great tasting and innovative beers, whether under our own brands or those that we brew for as partners. As we move into the next wave of our growth, we felt it was time to appoint an agency to help drive that narrative and with their experience in corporate and sustainability communications Sefiani was a natural fit.”
Sefiani Director and Partner, Nick Owens said, “We’re delighted to be working with Brick Lane. The Sefiani team is naturally drawn to innovative and disruptive businesses underpinned by a genuine commitment to sustainability and positive change, and Brick Lane is all of that. The company is at an exciting point in its evolution and we’re really looking forward to helping communicate its growth journey.”
Headquartered at its $50 million state-of-the-art brewery in Melbourne, Brick Lane Brewing produces a diverse range of products, including craft and classic beer, no and low alcohol beer, ginger beer, cider and seltzers and is experiencing significant growth. Currently producing 20 million litres of beer annually, the expanded brewery has the capacity to produce 40 million litres annually, making it one of the largest independent brewers in the country.