Airbus appoints Sefiani as agency of record in Australia

European aerospace manufacturer Airbus has appointed leading strategic communications firm Sefiani as its public relations agency in Australia. The remit covers the company’s entire business in Australia, including commercial aircraft, helicopters, defence and space.

Airbus is a proven leader in the global aerospace sector. In Australia, there are currently 115 Airbus commercial aircraft flying with the airlines, and over 330 helicopters flying in the civil and parapublic applications. Military versions of its aircraft and helicopters are also supporting the country’s defence forces, and the company is now advancing its involvement in the local Space sector. In addition, Airbus has a strong local footprint, with some 1,300 employees.

Commenting on Sefiani’s appointment, Airbus Head of Communications Asia-Pacific, Sean Lee said: “Australia is an important market for Airbus with huge potential for the future, including possibilities to develop new innovative partnerships. With Sefiani on board, we are confident that we will be able to enhance awareness of our full range of products and services, highlight our significant presence in Australia and demonstrate our ongoing commitment to working closely with our customers and partners in the country.”

Sefiani CEO & Reputation Counsel Robyn Sefiani said: “Every so often in agency life you are privileged to land your dream client. This is one of those significant occasions. We are thrilled and honoured to be working with Airbus and can’t wait to immerse ourselves in their exciting business. We have assembled a team strong in technology, aviation, defence and sustainability to manage a vibrant communications program to position Airbus as a leading partner for the Australian aviation and aerospace sector.

“As a leading reputation management firm, we relish the opportunity to help global corporations communicate and engage effectively with their stakeholders in Australia. Our program of work for Airbus will cover media relations, thought leadership, social and digital content creation, media familiarisation site tours, sustainability and social purpose initiatives, forums, aerospace events participation and issues management,” said Ms Sefiani.
The Airbus account at Sefiani will be managed by Director, Nick Owens. First point of contact for the media will be Account Director, Iain Waterman.

For further information please contact:

Iain Waterman      M 0401 719 935   E