Nicole Schulz – Jamming brand and reputation

This week our Group Practice lead, Nicole Schulz chatted with Scott Oxford on his BrandJam podcast to touch on the ins and outs of brand reputation. They covered:

– The urgency for brands to be transparent and operate in a “glass box” to survive in today’s society
– How authenticity is key to accessing the consumer of today
– The importance of knowing your audience and brand narrative ahead of launching into collaborations and partnerships
– How brands can build trust
– Their love for vegemite growing up in Australia

To listen to their chat head to

Podcast cover art from BrandJam hosted by Scott Oxford