03 Sep Welcoming new clients CrowdStrike and eToro
Global cybersecurity leader CrowdStrike has engaged Sefiani as agency of record in Australia and we’re thrilled to be coming on board.
CrowdStrike came to prominence through its role investigating cyber-attacks on the Democratic National Committee (DNC) server during the 2015/2016 US Presidential elections. In June this year, CrowdStrike’s public listing on the Nasdaq was one of the biggest ever IPOs for a cybersecurity company.
A key component of our communication program will be to position CrowdStrike through news, corporate storytelling, thought leadership and stakeholder engagement as one of the world’s leaders in cloud-scale artificial intelligence, offering real-time protection and preventing attacks on endpoints on or off an enterprise’s network.
Cybersecurity was identified by the 2019 World Economic Forum as the biggest risk facing the world. To have the opportunity to work with CrowdStrike, which protects organisations from cyber-attack is particularly exciting, given our strong heritage in crisis preparedness and crisis management.
We’re also very pleased to be working with global social trading and multi-asset brokerage company, eToro. Our remit for eToro is to build financial literacy among Australia’s growing number of everyday investors and traders, who wish to take tighter control of their money and investment decisions with access to global markets simply and transparently through eToro’s online platform.
Established in January 2007, eToro functions as a social media-type network of users with tools to participate in the global business markets, from resource trading to crypto. Based in Cyprus, Israel and the UK, the company has 11 million users worldwide.