02 Sep News from our sister agency Kite
Our consumer and digital agency, Kite has been kicking goals for clients under the leadership of vibrant General Manager, Nicole Schulz, recently launching Zenith Payment’s ZAAP prepaid Mastercard for school-aged children. ZAAP is Australia’s first customisable and wearable pocket money product and financial literacy tool rolled into one. It is enabling young Australians to build good money habits in a safe and controlled environment, whilst giving parents peace of mind and visibility on their children’s spending.
Kite achieved mass awareness for ZAAP through media and influencer engagement, including a partnership with parenting expert Justin Coulson. Justin has collaborated with ZAAP to provide helpful advice to parents on how to teach children financial literacy in a digital age, as well as sharing his family’s personal experience using ZAAP.
The launch campaign had an overwhelmingly positive response and generated more than 100 pieces of earned media coverage, influencer recommendations and social engagement.
In an increasingly cashless society, it has never been more critical to teach children positive spending habits early. Kite is looking forward to continuing to drive conversations about the benefits of ZAAP across earned, owned and social channels.
Kite is also preparing for the announcement of Foodbank’s 150 millionth meal provided to hungry people and families in NSW/ACT. Stay tuned!