18 Jun Sefiani’s sister agency Kite announces new GM and senior hires
In an exciting time for Kite Communications, the consumer and digital agency at Sefiani Communications Group, the agency welcomes three new senior hires and a personal finance client.
Nicole Schulz has been appointed General Manager of Kite to lead the agency’s client diversification and growth strategy, bringing with her 15 years of consumer communications experience from Hausmann where she was Business Director. Nicole has worked with some of the world’s leading brands, delivering brand strategies and integrated creative campaigns across diverse sectors including consumer technology, retail, food, beverages and FMCG.
“I’m delighted to begin the next chapter of my career with Kite and I’m looking forward to working with a great team and a diverse range of clients. I am passionate about developing and executing brand strategies with long-term impact and can’t wait to get stuck in,” said Nicole.
Rebecca Angus has been appointed Digital Strategist and will work across the Group’s client portfolio as well as manage the agency’s creative collective of external partner firms. She brings a wealth of digital strategy and marketing expertise with her, having previously led her own digital agency and prior to that was Digital Manager, Asia Pacific for Readers Digest.
“I’m excited to be joining the agency, partnering with the incredibly experienced and talented team to help drive integrated digital solutions for clients across the corporate, consumer, government and NFP spectrum,” said Rebecca.
The agency is also pleased to welcome Julia Hoy back to the business as Senior Consultant, after nearly a decade of communications consulting in London with Salt PR and Unilever. Julia began her career at Sefiani in 2004 and has since gained significant experience across social purpose brands, specialising in sustainability and corporate social responsibility. In addition to client consultancy, Julia will lead the Group’s highly regarded professional development program, Sefiani Academy.
Robyn Sefiani, Chair and CEO of Sefiani Communications Group said: “We’re thrilled to welcome three high-calibre senior colleagues who bring vast experience, new ideas, fresh thinking and abundant energy to deliver even better outcomes for our clients. We’re an agency that seeks out senior professionals with the valuable mix of smarts, deep sector experience and passion. Applying that to our work and delighting our clients is what motivates us every day.”
The new hires coincide with a new client win for Kite, appointed by Zenith Payments to support the launch of an exciting new debit product which encourages financial responsibility among young Australians, adding to the agency’s already strong personal finance client portfolio.