Xero appoints Sefiani for Australian communications program

Leading strategic communications firm Sefiani Communications Group has added a landmark client to its technology portfolio, with Xero Australia engaging the agency to create and deliver a full service communications program for the Australian market. Creative-led campaigns, thought leadership platforms including Xero Small Business Insights and others will be part of Sefiani’s remit, in addition to business and technology media outreach.

Sefiani, who was appointed following a competitive pitch, will operate the Australian account. Sling & Stone will continue to focus on Xero’s global product communications.

Marina Holmes, Communications Director at Xero Australia, said, “Sefiani impressed us with their big picture creative thinking. Xero is growing and evolving rapidly and we’re excited to partner with them to take our communications to a new heights.”

Justin Clark, Managing Director of Sefiani, said, “We are very excited to be working with such an innovative and well-respected company as Xero Australia. Xero has gone from strength to strength as a trusted global leader in the online accounting and small business sector, and we look forward to working with the company as it continues to thrive.”

The appointment is an additional win for Sefiani, having recently won the 2018 PRIA Golden Target Award for the Business-to-Business category.