Pepper Group appoints Sefiani to deliver Australian communications program

Leading Australian non-bank lender Pepper Group has appointed Sefiani as its agency to develop and implement an integrated communications program with a focus on thought leadership, advocacy, media relations and digital channel engagement.

“Pepper’s proposition as the leader in “real life lending” for Australians who face real life situations really resonated with us,” said Sefiani Director Sarah Craig. “In the current setting, demand for non-bank lending is anticipated to grow, and we very much look forward to working closely with Pepper shaping communications outreach to mortgage brokers, financial and business media and the community”.

Melinda Hofman, Corporate Affairs Manager, Pepper Group said “We’re very pleased that our search for a PR partner led us to Sefiani, who put forward a senior team with deep experience in the financial services sector. Their understanding of our business and strategy impressed us, along with their strong track record shaping corporate narrative and helping build brands.”

Pepper is one of Australia’s top non-bank lenders with a focus on alternative lending. Since 2001, Pepper has helped over 200,000 Australians achieve their financial goals by working with brokers and customers where traditional banks won’t. Pepper has won Best Non-Bank Lender and Best Specialist Lender in the Australian Lending Awards 2018 and Non-Bank of The Year in the 2017 Australian Mortgage Awards.