Sefiani announces new leadership structure

Sefiani Communications Group is pleased to announce effective 2 July 2018, its founder and Managing Director Robyn Sefiani will move to the new role of Executive Chair and Reputation Counsel. Justin Clark has been named Managing Director of the group which comprises corporate and financial agency Sefiani and consumer and challenger brand agency Kite.

“We have big plans ahead as Sefiani enters its twentieth year of successful operations and the time is right for this seamless evolution of leadership. I’m thrilled to be passing the MD baton to Justin, who is a motivating leader and a skilled, strategic communicator. I look forward to working closely with Justin and our senior leadership team as we continue to broaden and deepen our service offering to help clients solve business challenges and seize opportunities in corporate and consumer sectors,” said Robyn.

“We’re empowering our next-generation leaders as we look to the future. Justin will have the support of seasoned Directors Nick Owens and Sarah Craig and our dynamic senior team of Karen Dunnicliff, Shane Allison, Lori Susko and Tina Peng. And we have a talented team of communication professionals who do amazing work for our clients every day.”

In her new role, Robyn will focus on expanding Sefiani’s market-leading position in reputation, issues and crisis management while continuing to spearhead the firm’s strategic growth plan. She will stay closely involved with clients, manage global affiliate relationships for business development, expand Sefiani’s Senior Advisory Panel and mentor colleagues.

As Managing Director, Justin will lead agency operations and development of innovative services, partnerships and specialty practice areas. He will also continue to lead Sefiani’s Financial and Government practice which recorded significant growth in the past year. Justin joined Sefiani in early 2017 after senior leadership roles with Kreab Gavin Anderson and FTI Consulting where he was a Managing Director, and before that, communication leadership roles with financial services organisations in the UK and Europe.

Justin commented, “I’m excited to be taking on the role of Managing Director for Sefiani and continue the incredible work Robyn has done, building a firm with one of the finest reputations in the industry.  Having led communications teams and consultancies internationally, I am confident we have the people, strategy and constantly evolving services – particularly those harnessing social and digital strategies – to keep clients at the forefront of their sectors in a rapidly changing communications landscape.”

Robyn added: “There has never been more scrutiny on leadership, corporate behaviour, culture and actions in Australia, driven by public enquiries, social media movements and legislative change. I’m looking forward to pursuing my passion helping clients protect and enhance brand and corporate reputations while navigating these complex situations.”

In the past year, Sefiani Communications Group was the most-awarded communications firm in Australia, winning 2018 Mid-Sized Agency of the Year in the Mumbrella CommsCon Awards and named a Top 10 Fast Growth Consultancy Asia-Pacific in the Holmes Report Global PR Agency Rankings.

The agency also won Best Government Relations Campaign and Agency PR Professional of the Year in the CommsCon Awards; and Best Issues Management, Best Crisis Management, Best Integrated Marketing Campaign, Best Pro Bono Campaign and National Campaign of the Year in the PRIA Golden Target Awards.

Clients of the agency include EY, Rest, Rothschild, McGrathNicol, HCF, Munich Re, Allen & Overy, Hotels.com, Landbridge Group, Northern Trust, Hammons Holdings, WorldRemit, BaptistCare, Everlight, volt Bank and Foodbank, to name a few.