Sefiani announces new senior appointments and specialist services

Leading strategic communications and issues management firm Sefiani is very pleased to announce the appointment of two senior professionals to Sefiani, and two new members to our Sefiani Senior Advisory Panel, boosting the agency’s specialist service offering in:

  • financial and transaction communications;
  • government relations;
  • privatisations;
  • infrastructure communications and community engagement; and
  • healthcare and pharmaceutical communications and advocacy.

Justin Clark
 has been appointed a Director of Sefiani, joining the senior leadership team. Justin is a highly experienced financial and corporate communications specialist with a 20-year international career, having previously held senior leadership roles across corporates and consultancy including Managing Director with FTI Consulting Australia.

Todd Loydell has been appointed Government Relations Lead based in Canberra to assist clients with lobbying, senate enquiries and ministerial meetings. Todd’s previous senior roles include Head of External, Government and Regulatory Affairs at SBS, and as a ministerial adviser well connected with the Federal Government.

New appointments to the Sefiani Senior Advisory Panel include:

Jane Keeley, who was formerly Director of Communications at the NSW Ministry of Health, and has extensive experience in health communications, community engagement and digital media strategy; and

Michael Swanson, who has a 25-year career in senior roles across Asia-Pacific within global pharmaceutical companies. Michael has extensive experience leading public affairs, policy, communications, brand management, health economics and advocacy functions building strong relationships with key stakeholders across political, industry, media and health services sectors.

Sefiani also welcome new appointees Kurt Graham, Senior Account Manager and Laura Coveney, Senior Account Executive. Kurt has worked previously in a NSW ministerial office and Laura joins from a financial communications agency.

Sefiani Managing Director, Robyn Sefiani, said the new team brought complementary and specialist skills across multiple disciplines and strengthened Sefiani’s capability in key growth sectors.

“We’re delighted to welcome our new colleagues, who have integrated seamlessly into our agency. Their experience brings a new dimension to Sefiani and our ability to offer best-in-class advisory services. And for the first time, Sefiani gains a presence in Canberra, which is valuable for our clients seeking advice on Federal Government related matters,” said Ms Sefiani.

L-R: Kurt Graham, Justin Clark, Robyn Sefiani, Jane Keeley, Todd Loydell