Amplifying your media relations, online

Online outlets – whether aligned to traditional media groups or alternative forums – now have a key role shaping opinion and sentiment. The news cycle has compressed and many of the biggest news stories now “break” online. Viral distribution of online news items can be the turning point in the success of a marketing campaign.

Engaging with online media is practically a given in today’s corporate and consumer settings. However, establishing in-house systems to engage with online media can be costly.

Sefiani’s purpose-designed multimedia releases boost penetration of important announcements, giving online outlets easy access to web-ready material including:

• Press releases and media relations contacts
• Downloadable and embeddable images
• Broadcast-quality video content with YouTube links, for fast preview and uploading
• Twitter and Facebook sharing tools.

Our team provides specialist input into your online and social media strategy so that your digital presence works effectively for your organisation.