The best defence against reputation damage at the time of a crisis is an investment in planning and preparedness well before it hits. Such planning minimises the impact of a crisis, defines roles and responsibilities among your leadership team, ensures a coordinated response, and, most importantly, gives you the best opportunity of reducing the severity of a crisis.
We offer a one-day, comprehensive crisis preparedness module for your client leadership team that is designed to:
- Highlight examples of successful crisis communications
- Illuminate the role of media, legal advisers and regulators
- Assess current areas of vulnerability
- Test levels of preparedness in role-play scenarios
- Identify communication strategies, the response team and key spokespeople
- Develop a crisis communications action plan, covering traditional and social media channels.
Based on findings and insights from the workshop, our team prepares a detailed media crisis communications plan and materials to support a future crisis response.
This module is available as part of a broader client program or as a stand-alone service.
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