Sefiani Communications Group is pleased to announce the appointment of Trinity Scarf as Social Media and Advocacy Specialist and leader of the agency’s social media team.  Trinity has 12 years of communications and social media experience and was previously Advocacy Manager at Tourism Australia.  Her career also spans PR agency roles at Haystac and in-house communication roles at Siemens and Maverick & Co.

Trinity will lead social media strategy and advocacy management across the Sefiani business-to-business and consumer client portfolio.  She will also assist the issues and crisis management team with social media monitoring (working closely with strategic alliance partner SR7) and engagement.   Trinity replaces Roger Christie, who is moving on after five years with Sefiani.

In making the announcement, Managing Director Robyn Sefiani, said:  “We warmly welcome Trinity, who brings to our firm a wealth of social media and communications experience, as well as specialist skills in advocacy management and blogger engagement.  At the same time we bid a fond farewell to Roger Christie, who joined us five years ago from university and developed his career and interest in social media at Sefiani.  We wish Roger well in his next role.”