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		<title>Sefiani launches multicultural communications</title>
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		<pubDate>Wed, 01 May 2013 04:26:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4436</guid>
		<description><![CDATA[Sefiani has launched a new multicultural communications service, targeting Australia’s culturally and linguistically diverse population, with an initial focus on the Chinese, Indian, and Islamic speaking communities.  With nearly one-quarter of Australians born overseas, four million Australians speaking a language other than English at home, and close to 1 in 10 of the population identifying [...]]]></description>
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		<title>Sefiani supports innovative charity launch in Australia</title>
		<link>http://www.sefiani.com.au/news/sefiani-supports-innovative-charity-launch-in-australia/</link>
		<comments>http://www.sefiani.com.au/news/sefiani-supports-innovative-charity-launch-in-australia/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 22:40:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4400</guid>
		<description><![CDATA[Sefiani Communications Group has added another pro bono client to its roster with the addition of Stand3ftBack, a Sydney firm currently working to launch US-based charity Good360 in Australia. Sefiani will provide pro bono strategic communications advice to Stand3ftBack and will manage all media around the launch of Good360. In addition, Sefiani Associate Director, Francesca [...]]]></description>
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		<title>#whenahashtaggoeswrong</title>
		<link>http://www.sefiani.com.au/blog/whenahashtaggoeswrong/</link>
		<comments>http://www.sefiani.com.au/blog/whenahashtaggoeswrong/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 00:13:29 +0000</pubDate>
		<dc:creator>Roderick Jago</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4388</guid>
		<description><![CDATA[We’ve all seen them. The Twitter hashtag disasters that have lead to some very red-faced brands. In some cases, a hashtag is simply misunderstood by most of the Twitterverse, which can lead to it being ridiculed.  In other cases, a poorly thought through or ill-timed hashtag can blow up into a full-scale social media disaster [...]]]></description>
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		<title>Finding your stockbroker ‘champion’</title>
		<link>http://www.sefiani.com.au/blog/finding-your-stockbroker-%e2%80%98champion%e2%80%99/</link>
		<comments>http://www.sefiani.com.au/blog/finding-your-stockbroker-%e2%80%98champion%e2%80%99/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 04:51:16 +0000</pubDate>
		<dc:creator>Sarah Craig</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[financial services]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4370</guid>
		<description><![CDATA[Over a coffee last week, Harold Shapiro, the founder and former MD of Shaw Stockbroking and now Sefiani Senior Advisor, and I were talking about the significant challenges facing medium- and small-cap companies in getting on the radars of stockbrokers and fund managers. A growing number of listed companies have come to Sefiani for advice [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Leaders we admire</title>
		<link>http://www.sefiani.com.au/blog/leaders-we-admire/</link>
		<comments>http://www.sefiani.com.au/blog/leaders-we-admire/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 04:03:39 +0000</pubDate>
		<dc:creator>Robyn Sefiani</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4272</guid>
		<description><![CDATA[I’ve always been fascinated by different styles of leadership.  I’m lucky in my job to work closely with many different corporate, professional association, government agencies and not-for-profit leaders, each with their own particular leadership qualities. So it was with great anticipation I recently joined 27 others who gathered in the Sydney Opera House for the [...]]]></description>
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		<title>What I learnt at the Shackleton Epic Leadership Round Table</title>
		<link>http://www.sefiani.com.au/blog/what-i-learnt-at-the-shackleton-epic-leadership-round-table/</link>
		<comments>http://www.sefiani.com.au/blog/what-i-learnt-at-the-shackleton-epic-leadership-round-table/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 05:59:31 +0000</pubDate>
		<dc:creator>Robyn Sefiani</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4239</guid>
		<description><![CDATA[When PR industry peer Kim McKay asked recently if I’d like to participate in the Shackleton Epic Leadership Round Table (SELRT) I didn’t think twice before saying yes.  Tim Jarvis would be there, the adventurer and environmental scientist from Arup (Sefiani client) who recently led the high-stakes expedition which re-enacted Sir Ernest Shackleton’s legendary voyage [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Pope and Principles of change</title>
		<link>http://www.sefiani.com.au/blog/the-pope-and-principles-of-change/</link>
		<comments>http://www.sefiani.com.au/blog/the-pope-and-principles-of-change/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 00:54:08 +0000</pubDate>
		<dc:creator>Fran Boase</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4213</guid>
		<description><![CDATA[The ‘Pope Francis Show’ has been compelling, refreshing viewing.  As a spokesperson for a brand quite literally as old as time itself, and one that has suffered its fair share of wrath, fury and public damnation, Pope Francis is, from many people’s perspective, a breath of fresh air. This is a Pope who has set [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>At Sefiani it&#8217;s all about smart thinking and teamwork</title>
		<link>http://www.sefiani.com.au/blog/at-sefiani-its-all-about-smart-thinking-and-teamwork/</link>
		<comments>http://www.sefiani.com.au/blog/at-sefiani-its-all-about-smart-thinking-and-teamwork/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 22:25:09 +0000</pubDate>
		<dc:creator>Robyn Sefiani</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4186</guid>
		<description><![CDATA[Last Friday, we escaped the office to take time out for our annual Sefiani offsite day, where we discuss plans for new communication services to contribute to our clients’ success in the future and review what we’ve achieved in the past year.  It’s also a time to re-commit to the founding values of Sefiani: - [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Climb every mountain</title>
		<link>http://www.sefiani.com.au/blog/climb-every-mountain/</link>
		<comments>http://www.sefiani.com.au/blog/climb-every-mountain/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 05:29:11 +0000</pubDate>
		<dc:creator>Sonia Clarke</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4202</guid>
		<description><![CDATA[After six months of fundraising for Special Olympics Australia, training, research &#8211; and a considerable dose of last-minute nerves – I’m very pleased to say I finally made it to the top of Mount Kilimanjaro last week! I could use virtually any word to describe this trip and it would fit: memorable, frustrating, amazing, difficult, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A pitch with a difference</title>
		<link>http://www.sefiani.com.au/blog/a-pitch-with-a-difference/</link>
		<comments>http://www.sefiani.com.au/blog/a-pitch-with-a-difference/#comments</comments>
		<pubDate>Tue, 19 Mar 2013 05:33:11 +0000</pubDate>
		<dc:creator>Robyn Sefiani</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=4178</guid>
		<description><![CDATA[It’s not every day someone comes up with a brilliant idea to help others.  And a great idea sometimes needs help to bring it to reality.  And so The Pitch was born, with a little help from some friends. Last Friday, the second annual The Pitch lunch was held, with each of the nine founding [...]]]></description>
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		<slash:comments>4</slash:comments>
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