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		<title>Staying on track</title>
		<link>http://www.sefiani.com.au/blog/staying-on-track/</link>
		<comments>http://www.sefiani.com.au/blog/staying-on-track/#comments</comments>
		<pubDate>Fri, 18 May 2012 04:16:03 +0000</pubDate>
		<dc:creator>Mark Roberts</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pr]]></category>
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		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3344</guid>
		<description><![CDATA[At Sefiani, we meticulously plan every detail of our campaigns to ensure we’re always on the right track to achieving top-notch results. One important motto to keep in mind is that ‘failure to plan is planning to fail’, which I’ve learnt can also be well applied to personal endeavours. Usually I pride myself on being [...]]]></description>
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		<title>2012 Australian Retailer of the Year Awards</title>
		<link>http://www.sefiani.com.au/news/2012-australian-retailer-of-the-year-awards/</link>
		<comments>http://www.sefiani.com.au/news/2012-australian-retailer-of-the-year-awards/#comments</comments>
		<pubDate>Thu, 17 May 2012 05:51:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[AMP Capital]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[BRW]]></category>
		<category><![CDATA[Robyn Sefiani]]></category>
		<category><![CDATA[Sefiani]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3321</guid>
		<description><![CDATA[The second annual Australian Retailer of the Year Awards, co-hosted by Sefiani client AMP Capital Shopping Centres (AMPCSC) and leading business magazine BRW, was held at Sydney’s Hilton Hotel on Wednesday, 16 May. The idea to recognise the importance of the retail sector to the Australian economy was conceptualised by Sefiani and presented to AMPCSC [...]]]></description>
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		<title>PR and social media – a match made in heaven?</title>
		<link>http://www.sefiani.com.au/blog/pr-and-social-media-%e2%80%93-a-match-made-in-heaven/</link>
		<comments>http://www.sefiani.com.au/blog/pr-and-social-media-%e2%80%93-a-match-made-in-heaven/#comments</comments>
		<pubDate>Tue, 15 May 2012 01:06:54 +0000</pubDate>
		<dc:creator>Thomas Hann</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PRIA]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3308</guid>
		<description><![CDATA[As the influence of social media continues to grow in size and scope, there’s still an air of uncertainty among many businesses about its rightful place in their marketing budget. The argument which has been bubbling under the surface (and occasionally over) in the short history of digital marketing is: who’s best placed to manage [...]]]></description>
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		<title>Arup in the news</title>
		<link>http://www.sefiani.com.au/news/arup-in-the-news/</link>
		<comments>http://www.sefiani.com.au/news/arup-in-the-news/#comments</comments>
		<pubDate>Tue, 01 May 2012 02:12:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Arup]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pr]]></category>
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		<category><![CDATA[Sefiani]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3278</guid>
		<description><![CDATA[Sefiani client Arup, the multinational design and engineering firm, was recently profiled in The Australian Financial Review, The Weekend Australian, and BRW as a result of a carefully targeted media relations programme. Featuring a number of the firm’s high-profile projects from both past and present, the articles (pictured) focus on the business’s growth in the [...]]]></description>
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		<title>How businesses could better utilise Google+</title>
		<link>http://www.sefiani.com.au/blog/how-businesses-could-better-utilise-google/</link>
		<comments>http://www.sefiani.com.au/blog/how-businesses-could-better-utilise-google/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 06:18:20 +0000</pubDate>
		<dc:creator>Rod Jago</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3239</guid>
		<description><![CDATA[At a recent breakfast seminar involving Google, the speakers discussed its social network Google+ and some potential benefits for businesses. For those who have just asked the question: What is Google+? I wrote a previous blog, which provided an overview of what it’s all about. Some facts you may not know about Google+ are that [...]]]></description>
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		<title>Skittles finds there is such a thing as bad publicity</title>
		<link>http://www.sefiani.com.au/blog/skittles-finds-there-is-such-a-thing-as-bad-publicity/</link>
		<comments>http://www.sefiani.com.au/blog/skittles-finds-there-is-such-a-thing-as-bad-publicity/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 22:40:12 +0000</pubDate>
		<dc:creator>Kelly Miller</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3208</guid>
		<description><![CDATA[Through no fault of its own, Skittles has been catapulted to the centre of the storm surrounding the tragic death of Trayvon Martin in the US. The death of the African-American teen, shot by a neighbourhood watch member claiming self-defence, has ignited the race debate in the US. Trayvon’s packet of Skittles was mistaken for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>In Japan, no end to the fallout from Fukushima</title>
		<link>http://www.sefiani.com.au/blog/in-japan-no-end-to-the-fallout-from-fukushima/</link>
		<comments>http://www.sefiani.com.au/blog/in-japan-no-end-to-the-fallout-from-fukushima/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 04:59:33 +0000</pubDate>
		<dc:creator>Nick Owens</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3203</guid>
		<description><![CDATA[On holiday in Japan recently I took the opportunity to catch up with former PR colleagues over dinner in Tokyo. It was a few days before 11 March, the first anniversary of the Tohoku tsunami and earthquake that leveled, among other things, the nuclear power plant at Fukushima. It’s easy to forget the scale of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How Twitter changed the way we watch and interact with TV</title>
		<link>http://www.sefiani.com.au/blog/how-twitter-has-changed-the-way-we-watch-and-interact-with-tv/</link>
		<comments>http://www.sefiani.com.au/blog/how-twitter-has-changed-the-way-we-watch-and-interact-with-tv/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 00:19:33 +0000</pubDate>
		<dc:creator>Roderick Jago</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3194</guid>
		<description><![CDATA[We all know how powerful 140 characters has become and this is no more evident than during TV shows. In fact, a recent article on Mashable ranked the top 15 tweets-per-second (TPS) records with the top five directly related to a TV show: Airing of Japanese anime: Castle in the Sky: 25,088 TPS (December 9, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mitt Romney and newspapers &#8211; an unlikely couple?</title>
		<link>http://www.sefiani.com.au/blog/mitt-romney-and-newspapers-an-unlikely-couple/</link>
		<comments>http://www.sefiani.com.au/blog/mitt-romney-and-newspapers-an-unlikely-couple/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 05:54:55 +0000</pubDate>
		<dc:creator>Dylan Malloch</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3173</guid>
		<description><![CDATA[What do Mitt Romney and newspaper advertising have in common? It’s probably a question you’ve never thought of before. I don’t blame you; it’s hardly a logical comparison. So I’ll save you the riddle-me-this game and answer my own question: they’re having trouble maintaining their base. Still confused?  Let me explain. Earlier this week Mitt [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is interest in Pinterest here to stay?</title>
		<link>http://www.sefiani.com.au/blog/is-interest-in-pinterest-here-to-stay/</link>
		<comments>http://www.sefiani.com.au/blog/is-interest-in-pinterest-here-to-stay/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 06:25:39 +0000</pubDate>
		<dc:creator>Trinity Scarf</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3163</guid>
		<description><![CDATA[Unless you’ve been lying under a rock lately, you will have heard at least an uttering or two about Pinterest. More likely, you will have developed a pinning addiction by now as the digital scrapbook that few people had heard of merely months ago has rocketed into the mainstream. The latest hot topic in social [...]]]></description>
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