<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Sefiani</title>
	<atom:link href="http://www.sefiani.com.au/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.sefiani.com.au</link>
	<description></description>
	<lastBuildDate>Thu, 23 Feb 2012 02:15:14 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Rudd &#8211; the media master</title>
		<link>http://www.sefiani.com.au/blog/rudd-the-media-master/</link>
		<comments>http://www.sefiani.com.au/blog/rudd-the-media-master/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 02:15:14 +0000</pubDate>
		<dc:creator>Dylan Malloch</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Julia Gillard]]></category>
		<category><![CDATA[Kevin Rudd]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=3007</guid>
		<description><![CDATA[It was unavoidable. No matter the TV station; no matter the radio station; no matter the news website – it was all about Kevin Rudd. You see, Rudd managed to time his resignation absolutely beautifully. By giving his press conference at around 4:30pm Sydney time, Rudd made sure of a couple of things: A) It [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/blog/rudd-the-media-master/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tibet &#8211; in need of a brand refresh?</title>
		<link>http://www.sefiani.com.au/blog/tibet-in-need-of-a-brand-refresh/</link>
		<comments>http://www.sefiani.com.au/blog/tibet-in-need-of-a-brand-refresh/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 03:46:24 +0000</pubDate>
		<dc:creator>Eva Yao</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[travel]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=2993</guid>
		<description><![CDATA[Having spent much of 2011 working on travel accounts, my professional existence was often characterised by large doses of reading, writing and researching about travel. Needless to say, when the Christmas break rolled around, embarking on some real travel was top of my agenda. It was with great excitement and a little apprehension that I [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/blog/tibet-in-need-of-a-brand-refresh/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coming up with a creative idea</title>
		<link>http://www.sefiani.com.au/blog/coming-up-with-a-creative-idea/</link>
		<comments>http://www.sefiani.com.au/blog/coming-up-with-a-creative-idea/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 23:37:33 +0000</pubDate>
		<dc:creator>Corey Cooper</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[flashmob]]></category>
		<category><![CDATA[pop-up]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR stunt]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=2948</guid>
		<description><![CDATA[Coming up with a creative can be as simple as seeing a big fluffy bird holding a sign pointing towards a car park. Those of you that park in Sydney’s CBD will know exactly what I am talking about… I can thank that big blue bird on the corner of Elizabeth and Goulburn streets for [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/blog/coming-up-with-a-creative-idea/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crescent Wealth&#8217;s first Islamic Australian Investment Index</title>
		<link>http://www.sefiani.com.au/news/crescent-wealth-release-first-islamic-australian-investment-index/</link>
		<comments>http://www.sefiani.com.au/news/crescent-wealth-release-first-islamic-australian-investment-index/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:00:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Crescent Wealth]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=2923</guid>
		<description><![CDATA[Sefiani client Crescent Wealth today launched the first research-based Islamic index for the Australian market in partnership with global business information provider, Thomson Reuters. The Thomson Reuters Crescent Wealth Islamic Australian Index will give investors, wanting to build Islamic-compliant Australian equity portfolios, a powerful new benchmarking tool. The launch was covered extensively by Australian and [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/news/crescent-wealth-release-first-islamic-australian-investment-index/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The USA Republican nomination is getting ugly</title>
		<link>http://www.sefiani.com.au/blog/the-usa-republican-nomination-is-getting-ugly/</link>
		<comments>http://www.sefiani.com.au/blog/the-usa-republican-nomination-is-getting-ugly/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 00:43:07 +0000</pubDate>
		<dc:creator>Dylan Malloch</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[USA Republican nomination]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=2915</guid>
		<description><![CDATA[Have you ever been to a play or a musical that was so impressive, you felt compelled to not only applaud, but leap to your feet and give a standing ovation? I’m willing to bet that you have, but it’s not something you do regularly. Standing ovations are normally reserved for those extra special performances. [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/blog/the-usa-republican-nomination-is-getting-ugly/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Brand Wiggles irreparably damaged?</title>
		<link>http://www.sefiani.com.au/blog/is-brand-wiggles-irreparably-damaged/</link>
		<comments>http://www.sefiani.com.au/blog/is-brand-wiggles-irreparably-damaged/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:43:00 +0000</pubDate>
		<dc:creator>Robyn Sefiani</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[crisis communication]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[reputation management]]></category>
		<category><![CDATA[Robyn Sefiani]]></category>
		<category><![CDATA[Sefiani]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=2894</guid>
		<description><![CDATA[The much-loved, squeaky clean Wiggles brand is taking a battering, following last week’s poorly executed announcement that the multi-million dollar children’s entertainment group dumped stand-in Yellow Wiggle Sam Moran to make way for original Yellow Wiggle Greg Page. Greg’s departure five years ago due to ill-heath was widely known and understood by Wiggles fans and [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/blog/is-brand-wiggles-irreparably-damaged/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Sefiani announces senior social media appointment</title>
		<link>http://www.sefiani.com.au/news/sefiani-announces-senior-social-media-appointment-trinity-scarf/</link>
		<comments>http://www.sefiani.com.au/news/sefiani-announces-senior-social-media-appointment-trinity-scarf/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 23:40:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=2884</guid>
		<description><![CDATA[Sefiani Communications Group is pleased to announce the appointment of Trinity Scarf as Social Media and Advocacy Specialist and leader of the agency’s social media team.  Trinity has 12 years of communications and social media experience and was previously Advocacy Manager at Tourism Australia.  Her career also spans PR agency roles at Haystac and in-house [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/news/sefiani-announces-senior-social-media-appointment-trinity-scarf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Tax Institute appoints Sefiani</title>
		<link>http://www.sefiani.com.au/news/the-tax-institute-appoints-sefiani/</link>
		<comments>http://www.sefiani.com.au/news/the-tax-institute-appoints-sefiani/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 01:25:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[professional services]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[tax]]></category>
		<category><![CDATA[The Tax Institute]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=2879</guid>
		<description><![CDATA[The Tax Institute, Australia&#8217;s leading member-based association for tax professionals, has appointed Sefiani Communications Group to implement a public relations and stakeholder engagement program commencing January 2012. Representing over 13,000 leading taxation experts from businesses and professional firms across the country, The Tax Institute provides authoritative leadership through continuing education to build the expertise and [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/news/the-tax-institute-appoints-sefiani/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sefiani’s got talent</title>
		<link>http://www.sefiani.com.au/news/sefiani%e2%80%99s-got-talent/</link>
		<comments>http://www.sefiani.com.au/news/sefiani%e2%80%99s-got-talent/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 03:36:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Carols Under the Bridge]]></category>
		<category><![CDATA[Dylan Malloch]]></category>
		<category><![CDATA[performance]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>
		<category><![CDATA[Sydney]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=2866</guid>
		<description><![CDATA[The Sydney Opera House provided a glowing backdrop to the sounds of Christmas carols on Sunday, 18 December, when Sefiani Senior Account Manager, Dylan Malloch, took to the stage in a spectacular ‘carols by candlelight’ on the shores of Sydney Harbour. One of six singers at this year’s Carols under the Bridge, Dylan was joined [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/news/sefiani%e2%80%99s-got-talent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Here’s a tough PR campaign: a tax on Christmas</title>
		<link>http://www.sefiani.com.au/blog/here%e2%80%99s-a-tough-pr-campaign-a-tax-on-christmas/</link>
		<comments>http://www.sefiani.com.au/blog/here%e2%80%99s-a-tough-pr-campaign-a-tax-on-christmas/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 04:10:40 +0000</pubDate>
		<dc:creator>Dylan Malloch</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Crisis communication]]></category>
		<category><![CDATA[Government relations]]></category>
		<category><![CDATA[Issues management]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[politics]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Sefiani]]></category>

		<guid isPermaLink="false">http://www.sefiani.com.au/?p=2799</guid>
		<description><![CDATA[Often when I meet someone new and they learn I work in PR, they will ask me: “What’s the most interesting PR campaign you could ever work on?” It’s a good question. Working at a consultancy allows me to work on a broad range of campaigns for clients across a variety in industries. Naturally, I [...]]]></description>
		<wfw:commentRss>http://www.sefiani.com.au/blog/here%e2%80%99s-a-tough-pr-campaign-a-tax-on-christmas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

