News

Sefiani sets sail with Cruise1st
June 2010

Cruise1st, the UK’s leading online cruise booking specialist, has today announced plans to launch in Australia as the market for cruising holidays amongst Australian travellers continues to soar.

To support the brand’s launch in Australia, Cruise1st has appointed Sefiani Communications Group to handle public relations and Davis & Associates to handle brand strategy, creative and oversee media advertising.

Managing Director Robyn Sefiani, said: “We are delighted to be working with Cruise1st, which has proven to be such a success in the UK travel market. We look forward to helping Cruise1st replicate that success here, and become the first port of call for Australians researching and booking cruise holidays,” she said.

From July, Cruise1st will offer Australian travellers a unique cruise holiday booking experience, providing the widest range of cruising options globally with hundreds of cruises worldwide from dozens of cruise lines from which to search.

Through its innovative dynamic pricing technology, Cruise1st will be the only cruise focused holiday website in Australia that enables customers to package and complete the full booking process in a single, easy transaction, including flights and hotels as well as cruises.

In addition to booking through the easy-to-use website (www.cruise1st.com.au), customers who prefer discussing their cruising options with a consultant will also have the option of booking their cruise package through the Cruise1st customer call centre or in person at the Cruise1st retail centre in Blue Street, North Sydney.