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AMP Capital Shopping Centres appoints Sefiani
November 2009
Following a competitive pitch process, Sefiani Communications Group has been appointed national corporate communications agency for AMP Capital Shopping Centres (AMPCSC), the specialist shopping centre arm of AMP Capital Investors.
AMPCSC has a total portfolio of 39 shopping centres in Australia and New Zealand including landmark centres Warringah Mall and Macquarie Centre in Sydney, Pacific Fair on the Gold Coast, Knox City in Melbourne and Garden City in Perth to name a few.
AMPCSC’s property management responsibility covers approximately 1.14 million square metres of retail space throughout Australia and New Zealand with combined annual sales of more than $5 billion. Representing the property owners, AMPCSC adds value to investment performance through its expertise in asset and property management, development, leasing, finance, operations, marketing and retail design.
Scott Gillespie, National Marketing, Communications and Sponsorship Manager for AMPCSC, said Sefiani emerged strongly in the agency review process.
“Sefiani offered us a talented team with a strong track record in our sector. We were very impressed with their understanding of our business and the creative ideas they put forward,” he said.
Sefiani Managing Director Robyn Sefiani said she was thrilled AMPCSC had selected Sefiani as the company’s PR agency and said the win continues a strong year for the firm.
“AMPCSC is a perfect fit for us. We have long-standing relationships with a number of clients in the property and retail sectors and enjoy close relationships with journalists in these sectors. In addition, some of our clients are major tenants of AMP Shopping Centres. We’re delighted to have been given the opportunity to work with AMP Capital Shopping Centres both at the national level and also to support major centres Warringah Mall and Macquarie Centre,” Robyn said.
Sefiani will devise and implement a profile raising program for AMPCSC including national corporate communications, media and stakeholder relations, corporate social responsibility campaigns and consumer communications for two shopping centres.
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