|
News
Sefiani wins prestigious Asia-Pacific PR award for work on HCF/Manchester Unity merger
November 2009
Sefiani Communications Group’s stakeholder communications for last December’s merger of health insurers HCF and Manchester Unity has been recognised in the region’s most prestigious PR industry awards, the latest in a string of local and international accolades for the project.
Sefiani’s work on the merger has been awarded the best financial communications/investor relations campaign in the Asia-Pacific PR Awards 2009, presented at a gala event in Hong Kong last week.
Stakeholder communications for the HCF/Manchester merger culminated in an overwhelming vote in favour of the merger by 99.1% of voting Manchester Unity members at an EGM held in December last year.
Sefiani, which was engaged by Manchester Unity for the 12-month merger project and is now retained by HCF, won the prestigious Asia-Pacific PR Award ahead of several other high-profile financial communications campaigns in the region.
Sefiani Communications Group Managing Director, Robyn Sefiani, said the Award was welcome recognition for the firm’s work on a project that has now garnered awards at the state, national, Asia-Pacific, and international levels.
“Satisfied clients and successful outcomes are what we strive for above all but it’s always good to be recognised by industry peers for outstanding work,” Ms Sefiani said.
“This Award demonstrates the strength of capability Sefiani now brings to communications around financial transactions.”
Sefiani Director, Nicholas Owens, who attended the award ceremony in Hong Kong, said: “This was a complex communications brief, requiring carefully calibrated messaging to multiple stakeholder audiences. An important factor in bringing about such a strong vote in favour of the merger was our ability to work seamlessly with Manchester Unity’s in-house team and other external advisers, which is a credit to all concerned.”
Sefiani’s work on the merger also won the NSW PRIA’s State Award for Excellence in September, was commended in the PRIA Golden Target Awards announced in October, and was a finalist in the 2009 International Business Awards for excellence in business communications, announced in New York in September.
|
RSS