Blog

Tiger Airways – a missed social media opportunity

22 Jul 2011

Over the past few weeks, Tiger Airways has no doubt realised how powerful social media is in giving consumers a voice – and a loud one at that, particularly in times of a crisis. As a PR professional who has previously held a career in the aviation industry, I have watched ...

Why travel is tied to workplace culture

27 Jun 2011

I’ve been with Sefiani for basically my entire Public Relations career.  ‘So what’ you ask?  Well, I’m also Gen Y so the tendency to get itchy feet and seek ‘greener pastures’ or pull on the backpack is something we’re born with and can’t avoid. So it takes a ...

Goodbye and good luck, Evan

30 May 2011

Friday was a day of mixed emotions at Sefiani.  We were sad to farewell a colleague of seven years, but happy for our friend that he was off to pursue his life dream. Sefiani Director, Evan Petrelis, said goodbye yesterday to his 15 year international public relations career to pursue ...

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