Can you remember the last time you read a newspaper cover to cover? I mean, the entire newspaper? I can – it was this year’s ANZAC Day public holiday. I walked up to the local café, bought a copy of The Australian, ordered a coffee which came in a soup bowl, and ...
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This scenario is not unique. One of (no doubt) many examples of poor customer service around the world each day, but this time something’s grabbed and the world is listening. Glad it’s not your brand? It could very well be next time. Over the past 24 hours, the
You may recently have heard about yet another example of social media striking fear into the hearts of corporate risk, HR and marketing divisions. Good Guys is the most recent brand to be in the papers defending its decision to sack an employee due to a lack of ...
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