Blog

Often when I meet someone new and they learn I work in PR, they will ask me: “What’s the most interesting PR campaign you could ever work on?” It’s a good question. Working at a consultancy allows me to work on a broad range of campaigns for clients across a variety ...

Can you remember the last time you read a newspaper cover to cover? I mean, the entire newspaper? I can – it was this year’s ANZAC Day public holiday. I walked up to the local café, bought a copy of The Australian, ordered a coffee which came in a soup bowl, and ...

Having come from a journalism background at university, I’ve always been intrigued by the love-hate relationship between journalism and public relations. As a newcomer to the industry, I was therefore surprised by the idea of these two ‘frenemies’ of the media world coming together in a cooperative manner to share ...