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Often when I meet someone new and they learn I work in PR, they will ask me: “What’s the most interesting PR campaign you could ever work on?” It’s a good question. Working at a consultancy allows me to work on a broad range of campaigns for clients across a variety ...

This scenario is not unique.  One of (no doubt) many examples of poor customer service around the world each day, but this time something’s grabbed and the world is listening. Glad it’s not your brand?  It could very well be next time. Over the past 24 hours, the

You may recently have heard about yet another example of social media striking fear into the hearts of corporate risk, HR and marketing divisions.  Good Guys is the most recent brand to be in the papers defending its decision to sack an employee due to a lack of ...