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Several months ago a Sefiani alumnus now working in corporate communications at a major bank nominated me for the 2011 Telstra Business Women's Awards in the Business Owner category.  I was honoured when I received the letter to tell me this had happened, and a little daunted when ...

You may recently have heard about yet another example of social media striking fear into the hearts of corporate risk, HR and marketing divisions.  Good Guys is the most recent brand to be in the papers defending its decision to sack an employee due to a lack of ...

I’ve been with Sefiani for basically my entire Public Relations career.  ‘So what’ you ask?  Well, I’m also Gen Y so the tendency to get itchy feet and seek ‘greener pastures’ or pull on the backpack is something we’re born with and can’t avoid. So it takes a ...